Our consultants will help profile the ideal customer for your business—demographics, psychographics, behavioural traits etc. We will also help you understand their pain points, needs and potential solutions.

We help you develop your addressable market through thorough market research. We will gauge market maturity—how ready is the market?; product adoption—are customers using these products?; brand alternatives—who are the competitors?; and competitive positioning—how are we different from competition?

Unlike the product development belief that ‘if we built it, customer will come’, CoCreation helps startups build a customer-centric approach to business. We bring the four-step customer development model—customer discovery, validation, creation and company building—to identify and nurture customers.

We will help build awareness and interest in your market through targeted scientific demand generation initiatives.

As an extension of the demand generation initiatives, we will define your customer acquisition strategy and work closely consulting with you on the execution, measurement and optimization.