If you are looking to build a sustainable and cost-effective customer acquisition
strategy, CoCreation can help.
We help businesses define, implement and build long term
internal capability in customer acquisition.
Customer acquisition strategy and execution plan.
Consulting and partnership in implementing this strategy.
Metrics and systems to measure success.
COCREATION CUSTOMER ACQUISITION PROCESS
Phase 1: Defining the ideal customer profile
Our consultants will help profile the ideal customer for your business—demographics,
psychographics, behavioural traits etc. We will also help you understand their pain
points, needs and potential solutions.
Phase 2: Market development
We help you develop your addressable market through thorough market research. We
will gauge market maturity—how ready is the market?; product adoption—are customers
using these products?; brand alternatives—who are the competitors?; and competitive
positioning—how are we different from competition?
Phase 3: Customer development
Unlike the product development belief that ‘if we built it, customer will come’,
CoCreation helps startups build a customer-centric approach to business. We bring
the four-step customer development model—customer discovery, validation, creation
and company building—to identify and nurture customers.
Phase 4: Demand generation
We will help build awareness and interest in your market through targeted scientific
demand generation initiatives.
Phase 5: Customer acquisition
As an extension of the demand generation initiatives, we will define your customer
acquisition strategy and work closely consulting with you on the execution,
measurement and optimization.