Product-Market Fit

BE AT THE RIGHT PLACE AT THE RIGHT TIME.

Is my product right for the market?

Is the market big enough for my product?

Is this the right time to go to market?

If you need to find the right market for your product or build the right product for the market you see, CoCreation can help.

We help businesses find the right product-market fit to launch or pivot strategy in the right direction.

What to expect?

Value hypothesis
Market landscape
Customer development

Needs validation
Pricing modelling
Solution definition

Minimum viable product (MVP)
Go to market strategy

CoCreation Product-Market Fit Process.

Phase 01

Before Product-Market Fit

  • Primary Value Proposition (PVP): Identifying the primary value that your organization is creating in the world.
  • Initial Product Release (IPR) / MFS (Minimum Feature Set): Building only the part of the product enough for you to test it with your ideal customers.
  • Minimum Viable Segment (MVS): Identifying the segment of the market that is the right fit for your product.

Phase 02

After Product-Market Fit

  • Finding your first customers: Identifying beta users who can help shape the product roadmap towards success.
  • Offering validation: Finding evidence to support that the idea has currency, utility and the opportunity for scale.
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