If you’re looking to take your product to your customer profitably, CoCreation will help
We help businesses build a goal-driven, outcome-oriented
go-to-market strategy, designed to drive sustainable growth.
A clear and actionable roadmap for taking your product to market.
Price and positioning discovery for right market
Sales and distribution model, choosing the right methods for your business.
Marketing playbook, outlining the message and tactics.
COCREATION GO-TO-MARKET STRATEGY PROCESS
Phase 1: Clarifying the landscape
We will begin by bringing together all aspects that might impact your business
success—your customer, their problem statement, solution, market development, demand
generation, market acquisition etc.
Phase 2: Customer personas and buying journeys
We will build customer personas and explore how they influence the purchase
decisions—for instance, if the decision-maker is different from the buyer/user,
we’ll help you find ways to address them all.
Phase 3: Leveraging the urgency wave
We will explore the questions: Who cares and why now! We will establish the
timeliness of your products’ market entry and build an attractive business case for
Phase 4: Price and positioning for the chosen market segment
We will position your business comfortably across the price-value matrix, based on
internal considerations such as your current state and pricing objectives, as well
as market considerations such as the competition landscape and market maturity.
Phase 5: Sales and distribution model
Based on your unique needs, we’ll build a customised model for your business which
addresses what sells in your market, how to sell it and through which sales model
depending on your product, market and business type (B2B / B2C).
Phase 6: Sales and marketing playbook
We will help with your positioning, messaging and make recommendations for the right
tactics for various stages of your sales funnel. We will also help build metrics and
systems for measuring marketing outcomes.