Go-to-market Strategy

The right roadmap for your business success journey.

If you’re looking to take your product to your customer profitably, CoCreation will help with that.

We help businesses build a goal-driven, outcome-oriented go-to-market strategy, designed to drive sustainable growth.



A clear and actionable roadmap for taking your product to market.


Price and positioning discovery for right market


Sales and distribution model, choosing the right methods for your business.


Marketing playbook, outlining the message and tactics.


Phase 1: Clarifying the landscape
Phase 2: Customer personas and buying journeys
Phase 3: Leveraging the urgency wave
Phase 4: Price and positioning for the chosen market segment
We will position your business comfortably across the price-value matrix, based on internal considerations such as your current state and pricing objectives, as well as market considerations such as the competition landscape and market maturity.
Phase 5: Sales and distribution model
Based on your unique needs, we’ll build a customised model for your business which addresses what sells in your market, how to sell it and through which sales model depending on your product, market and business type (B2B / B2C).
Phase 6: Sales and marketing playbook
We will help with your positioning, messaging and make recommendations for the right tactics for various stages of your sales funnel. We will also help build metrics and systems for measuring marketing outcomes.